Would paying for email stop spam?
Some time ago, I wrote about paying for email in my Network World column and took alot of heat over the idea, as many proponents of the idea have. However, I still believe that the idea has merit, since a universally applied pay-per-email scheme in which email sent without a payment was simply rejected would put many spammers out of business.
If we assume that a typical user of email in the workplace sends roughly 50 emails every day (which is more than most users send) and if we assume a payment of one-half cent per email, the annual cost of sending email for that user would be about $63 annually. Assuming universal acceptance of the pay-per-email idea, that cost would be offset by reduced expenditures on the software, storage and labor required to manage anti-spam capabilities.
For valid email marketers, the expenditure of one-half cent would represent a significant increase in the cost of doing business, but would it result in higher deliverability rates that would generate more sales?
A pay-per-email scheme is fraught with problems, such as universal acceptance, who actually collects the payments, and so forth. But would the scheme actually solve the spam problem?

1 Comments:
You bring up many valid points and I believe it would work. Even now, there are many sites out there where businesses can submit free links or have free whitepaper and article submissions. But the companies who pay a submission fee for their links, whitepaper, and articles are the ones that get the ultimate exposure from the audience that they want, while the free sites cannot even compete.
Email should work the same way. Businesses should be prepared to allocate a budget for marketing needs, which include email marketing.
This may not SOLVE the spam problem but hopefully it will deter a large majority of the spammers.
April 9, 2007 11:53 AM
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